In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who assists companies build authority, achieve top search visibility, and check here secure coverage on over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's career path took several unexpected turns. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, handling multi-unit management, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then relocated to Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. It was during this time that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services built to move the needle for businesses.
At the heart of his business is press release distribution, publishing content across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers expert guest posts on prestigious platforms, SEO and local SEO strategies, white-hat link building campaigns, and PPC campaign management.
Where PR Meets AI
One area where Rohde is particularly innovative is his expertise in AI search visibility. He positions press releases as a form of AI prompt engineering — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity say about a given brand. This forward-looking methodology positions his clients a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends far beyond client work alone. He hosts dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.